DALLAS, TX — In celebration of 38 flavorful years of serving North Texas, Williams Chicken announced today its launch of “38 for 38,” a heartfelt campaign designed to say thank you to the community that has supported the brand since 1987.
Kicking off April 13, the “38 for 38” campaign will feature 38 pop-up acts of kindness, blessing various groups, organizations, churches, companies, and community partners with free meals and surprise giveaways. These expressions of gratitude will roll out across north Texas, with each location announced in real time on Williams Chicken’s social media platforms.
“The community has been gracious to Williams Chicken for 38 years, and we don’t take that for granted,” said Hiawatha Williams, Founder and CEO of Williams Chicken. “While giving back has always been a part of our DNA, this campaign is about being an extravagant giver—going above and beyond to show our appreciation.”
The “38 for 38” campaign aims to touch lives from schools and shelters to neighborhood heroes and frontline workers—bringing joy, comfort, and connection through hot meals and heartfelt gestures. It’s a reflection of the company’s ongoing mission to serve not only food, but hope and hospitality.
Founded in Oak Cliff in 1987, Williams Chicken has grown into one of the largest African American-owned and franchised fast-food chains in the country, with more than 30 locations and a team of over 400 employees.
As the brand celebrates its 38th anniversary on April 27, “38 for 38” reinforces Williams Chicken’s deep-rooted commitment to serving more than just great food—it’s about nourishing communities and spreading kindness one act at a time.
We strive to create a welcoming environment where every customer feels valued, every employee has the opportunity to grow, and every community we serve thrives.
Through Williams Chicken Care, we actively contribute to the well-being of our communities. Our initiatives focus on community support, customer excellence, and employee empowerment.
“The community has been gracious to Williams Chicken for 38 years and we don’t take that for granted,” said Hiawatha Williams, Founder and CEO of Williams Chicken.”
“We work closely with nonprofit organizations to fight hunger, provide resources for underserved communities and create opportunities for growth.”
We measure success by the smiles we create, the meals we serve, and the impact we make in our communities.
Past Sponsors
Families Helped
Gifts Donated
Successful Fundraisers
Williams Chicken Partners in Education is dedicated to empowering young minds and enriching communities by fostering academic achievement, inspiring entrepreneurship, and championing community service. Through collaborative partnerships and targeted programs, we are committed to creating opportunities for growth, learning, and success, helping to build a brighter future for families and students in the communities we serve.
Our programs are designed to meet the needs of our communities, fostering academic growth, community involvement, and entrepreneurial spirit. Through these initiatives, Williams Chicken Partners in Education is investing in the potential of today’s youth to help build a brighter future for all.
Our Academic Enrichment program includes the Williams Chicken Soars initiative, which partners with local schools to reward student and teacher achievements. Through incentives and recognition, we encourage academic excellence and celebrate dedication in the classroom.
Through community outreach, our staff and leadership join hands to support and lead various service initiatives. From local events to community drives, Williams Chicken is committed to creating positive, lasting impact by giving back to the communities we serve.
Our Entrepreneurship Academy is a transformative 6-week summer program for aspiring young entrepreneurs. Students learn the essentials of business ownership and franchising, gaining hands-on experience. By the end of the program, students activate their own businesses, turning classroom lessons into real-world successes.
At Williams Chicken, we don’t just serve meals — we serve people. Whether you’re passionate about giving back, supporting local events, mentoring youth, or simply want to stay in the loop, we invite you to join our growing community of changemakers.
Fill out the form to stay connected with our latest community initiatives, volunteer opportunities, and events. Together, we can keep the heart of Dallas strong — one act of care at a time.
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